The Six Pillars of Character ®
Dougherty Wealth Management subscribes to the six basic values of ethical behavior as defined by the Josephson Institute of Ethics. These values are not political, religious, or culturally biased. The Josephson Institute calls them the Six Pillars of Character.
Build trust and credibility with integrity (consistency between beliefs, words and actions), honesty (truthfulness, sincerity and candor), promise-keeping, and loyalty (fidelity to family, friends, and country).
Honor the worth and dignity of all individuals. Treat others the way you would want to be treated. Act courteously, civilly, peaceably, and nonviolently. Be tolerant and accepting of differences. Avoid rude, offensive, and abusive words and actions.
Be accountable for your words, actions, and attitudes. Exercise self-control. Strive for excellence and self-improvement. Plan ahead. Set a good example for others. Be self-reliant, prudent, proactive, persistent, and hard-working.
Be consistent, open, and treat all people equitably. Consider all sides and make decisions on the facts without favoritism or prejudice. Play by the rules, avoid careless accusations, and don’t take undue advantage of others. Pursue justice and condemn injustice.
Be kind, compassionate, empathetic, charitable, forgiving, and grateful.
Obey laws in good faith. Do your share to improve the well-being of fellow citizens and the community. Protect the environment, volunteer, and participate in the processes of democracy by staying informed and voting.
© 2011 Josephson Institute. The definitions of the Six Pillars of Character are reprinted with permission. www.charactercounts.org